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The Boost Soleabout Adidas
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The Boost soleabout Adidas

“The shoe You must be registered to view this link is timeless. The styling is quite simple but very distinctive. It’s a recognizable shoe, and people gravitate to it because of its simplicity,” said Matt Powell, sports industry analyst at The NPD Group Inc. “This is a shoe for everyone. It was originally a performance shoe, but most people didn’t wear it for its intended purpose. It’s an asexual, gender-free shoe that also appeals to both young and old.”

What’s more, Adidas You must be registered to view this link has handled this asset masterfully. The company took the shoe off the market in 2012 — Smith wasn’t happy with that decision at the time — largely because the style was showing up in discount bins. Within two years, Adidas executives relaunched it with savvier marketing, new colors and materials, and cool collaborations with the likes of Pharrell.

Sneaker purists might not like the liberties Adidas took with the Boost Primeknit version. There's You must be registered to view this link something to be said for not messing with a shoe as classic as the Stan Smith (if it ain't broke don't fix it, after all).

Aesthetically, the Boost sole You must be registered to view this link doesn't read as streamlined as the classic rubber sole, and from personal experience we can say that the Primeknit upper is a dirt magnet. But it would behoove any doubters out there to try the sneaker for themselves to see—and feel—the difference the modern sole and upper actually make. Don't fix what ain't broke, sure. But maybe there's something to be said for improving what ain't broke to make it even better.
 



 
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